❮❮ Back

If you’re using SMS/Text at your dealership…. You’re probably breaking the law!

If you’re using SMS/Text at your dealership…. You’re probably breaking the law!

Several months later AutoTextDriver was born. To a customer, AutoTextDriver is a phone number they can text at anytime; no app or third-party software is necessary. It’s a phone number like any other. Customers surfi ng a dealer website on mobile are offered a “click to text” button that lets them send an inquiry without fi lling out an online form. A click of the button automatically opens up their SMS app and fi lls in the appropriate contact number. All they have to do is type the message. Dealers, on the other hand, are treated to an easy-to-use user interface that lets them access and send text messages via any brand of smartphone, desktop/laptop or tablet. East says that perhaps the biggest advantage over a regular text message is the rich data and analytics AutoTextDriver provides. Sales people can see how long it took each customer to respond, how many message they received, the number of messages not responded to, and the total number of customers they are dealing with. The key ingredient, he says, is the fact customers respond to just one number– your existing phone line. He says the company works with phone providers to let dealers use their existing landline or use a new number, if they prefer. This begs the question: how do salespeople receive messages if all texts head to one number?